It seems like every day the news is filled with stories of people under 25 selling companies for 1 million + dollars.
What’s the deal here? Most of these companies or projects I have never even heard of it. There’s obviously a ton of money out there, but I wondered what traits these kids shared other than the obvious ones.
We usually associate the success of these entrepreneurial ideas to the ideas themselves.
“Oh man I just got the sickest idea..”
“The Million dollar idea that comes to you in the shower..”
Or the entire show called What’s the Big Idea.
But honestly I don’t think it’s the ideas that make the million.
In fact this is a post inviting you to think about the real attributes of success, and to move your thinking away from the “million dollar idea” kind of thinking.
Because the idea is not what makes you a million dollars. Decent ideas with a million times the work, testing, and tweaking make you a million dollars.
Just this morning there was a news report on two siblings that created (another) social network called myYearbook.
In the interview, Catherine Cook said that she and her brother were at a new school and realized that they didn’t have very many friends, so they wanted to establish a network for friends at their new school.
Long story short, they ended up expanding to their friends and eventually schools – selling the company for $100 million.
New idea? Not really, but it caught on.
Modcloth was started by a girl named Susan Gregg at age 17 who had a stuffed closet of vintage clothes and was taking off to college, so she opened an online boutique to sell them.
In august 2010 when the article was posted on Entrepreneur.com Modcloth was predicting $50 million in annual sales.
Not bad, right?
Bear Naked was actually started by two young in-betweeners right in the area where I live.
The story goes that Kelly Flatley and Brendan Synnott were making healthy granola in their kitchen because they were tired of all the chemically-infested ones already in existence.
So they came up with a plan, began small selling at fairs, and eventually got into larger stores like Stew Leonard’s.
2007’s projected sales were $25 million.
On Million-Dollar Ideas
The above three companies are just examples of little-known money makers that didn’t take on extremely new ideas.
myYearbook? Facebook, Myspace.
Bear Naked? Clif bars ($150 million annually)
One thing worth noting is that my comparison companies above do not occupy the same niche.
They occupy similar niches, but are positioned importantly.
Nonetheless, these three companies above are making a ton of money.
Not revolutionary ideas. Not entirely new. But definitely million + dollar ideas.
Cease the Incessant Dependence on Ideas; Do Something.
You may hate me or disagree here: but ideas aren’t the key feature of million-dollar projects. Not even close.
Sometimes there’s a new invention that comes on tv that made someone a near-instant millionaire. But those are the exceptions – we only assume they are common because we are a get rich quick obsessed society that fawns over that kind of information and circulates it widely.
Stop assuming that it just takes your “million-dollar idea” and start something small and get to work. Immediately.
An awesome guide I can recommend regarding getting a project started immediately is via a recent post on Tim Ferris’ Site: how to create a million dollar business.
But the truth is that there is a shit ton of money out there and you don’t need a million-dollar idea to make a million dollars.
Very few people I know that started successful businesses started off with “genius ideas” – their product, service, or offering morphed and developed over time.
Like Instagram, the beginning was much different from the end, and the entire million dollar story was in the story – the execution – itself.
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