The Most Important Words You’ll Never Have to Read Again

by Alexander Heyne · 3 comments

Create Something

Most of us spend 95% of our time actively or passively consuming.

We eat stuff, we buy stuff, we watch stuff, we play stuff, we read about stuff.

Americans are obsessed with being spectators.

But few of us create things. Few of us participate.

Few of us produce and give back.

Few of us leave tangible, material traces of our mind having been here.

And it got me thinking: if you really wanted to make your dent on this planet, the most bang for your lifetime buck, how should you go about doing it?

By spending your time in active creation instead of passive consumption.

Want to be bold?

Do something, more specifically – create something.

The way to build something great – useful, powerful, enduring – is by creation.

Instead of reading a blog, start writing one.

Instead of reading about someone who built a great company, build one yourself.

Instead of learning about the greats, become one.


For more reading check out Consumers Vs. Creators of Culture


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{ 3 comments… read them below or add one }

Bridgett January 21, 2012 at 8:26 am

Very good. Very powerful.
I try to create at least one thing each day – even if it’s very small and simple.
Thanks for the motivation.


Paul January 21, 2012 at 1:29 pm

I think most people who own a business feel as though they are in a creative position. It’s when they get into a rutt and fail to try new things that they are lost in a job


afheyne January 21, 2012 at 1:54 pm


I totally agree. I think in general with life it’s that way — work, relationships, and leisure. They all require a constant investment of fresh adventure to stay together.



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