Ordinary just doesn’t cut it anymore.
Well, it never did really.
You don’t have to take my word for it though — look anywhere around you. There’s a lot of people on the planet, all of which you’re cooperating or competing with for something.
For a job, for a mate, for success — just clocking in and clocking out aren’t worth much anymore. Just showing up doesn’t get you much these days. Doing what’s expected is worth less than nothing.
And people will tell you a lot of things like “go back to school and get more education” or “work your way up the ranks” or “diversify yourself.”
But in reality you don’t need to be told anything, you only need to ask yourself one question:
Is my life — the things I do — remarkable?
If resumes were to just disappear one day, never to exist again, and we merely told people our accomplishments in order to get a job — what would you have to say?
What have I done with my time? And most importantly:
Is what I have done with my time extraordinary?
Milk it, chew on it, roll it around.
Being extraordinary isn’t about ego or comparison, it’s not one global pissing contest to see who can build the next successful Zappos.
Using your time extraordinarily entails persistence, consistency, focus, purpose, passion and results towards some collective purpose or mission… it’s everything in one package.
If you aren’t currently building something that will one day become extraordinary, you should be.
With every minute of every day you choose to be ordinary or extraordinary.