The End of Ordinary and the Birth of the Extraordinary

by Alexander Heyne · 4 comments

Ordinary just doesn’t cut it anymore. 

Well, it never did really.

You don’t have to take my word for it though — look anywhere around you.  There’s a lot of people on the planet, all of which you’re cooperating or competing with for something.

For a job, for a mate, for success — just clocking in and clocking out aren’t worth much anymore. Just showing up doesn’t get you much these days. Doing what’s expected is worth less than nothing.

And people will tell you a lot of things like “go back to school and get more education” or “work your way up the ranks” or “diversify yourself.”

But in reality you don’t need to be told anything, you only need to ask yourself one question:

Is my life — the things I do — remarkable?

If resumes were to just disappear one day, never to exist again, and we merely told people our accomplishments in order to get a job — what would you have to say?

What have I done with my time? And most importantly:

Is what I have done with my time extraordinary?




Milk it, chew on it, roll it around.

Being extraordinary isn’t about ego or comparison, it’s not one global pissing contest to see who can build the next successful Zappos.

Using your time extraordinarily entails persistence, consistency, focus, purpose, passion and results towards some collective purpose or mission… it’s everything in one package.

If you aren’t currently building something that will one day become extraordinary, you should be.  

Start now.



With every minute of every day you choose to be ordinary or extraordinary.


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{ 4 comments… read them below or add one }

Beth April 5, 2012 at 6:43 am

New here, and I think I really like you. Ummm- can I stay? I’m 50.
I’ve done extraordinary stuff. I feel like I’m a at a stand still now, though.
I’ll keep reading, and we’ll see what we see, eh?


afheyne April 5, 2012 at 2:54 pm


Haha, why yes, you can stay :)

Ultimately we’re all lost 20 somethings at heart, it’s just the 20 somethings that outwardly appear the most lost (whether or not that’s actually the case).

Why are you at a stand still now?


farheen naaz May 26, 2014 at 2:15 am

passion+extra ordinary hard work+a bit talent=GENIUS


Alexander Heyne May 27, 2014 at 12:08 pm



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